Rihanna enlists Elon Musk's transgender daughter Vivian for campaign

Hannah FurnellSun, May 31, 2026 at 3:06 PM UTC

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Rihanna has teamed up Elon Musk's transgender daughter, Vivian Wilson, for a campaign -Credit:Getty/SavagexFenty (Getty/SavagexFenty)

Rihanna has enlisted Elon Musk's transgender daughter Vivian Wilson for her latest campaign.

The 22-year-old model, who is estranged from the Tesla founder, 54, appears in the popstar's latest Pride-themed Savage x Fenty collection. In new photos of Rihanna's campaign, Vivian wears a low-cut black bra featuring metallic silver tassels and matching panties, both emblazoned with pro-queer messaging, as she strikes confident poses for the camera.

The model completes her outfit with open-toe stilettos adorned with beaded accents, and styles her strawberry blonde locks straight while wearing minimal makeup. Vivian's appearance in the collection comes months after she first collaborated with Rihanna on a Valentine's campaign, as her modeling career has taken off in the last year.

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On Friday, May 29, Rihanna's Savage x Fenty shared a carousel of snaps of Vivian in the campaign on Instagram, tagging her and writing, "@vivllainous is exactly who she said she is." The model commented back with a series of red heart emojis.

Elsewhere in the comments, fans of the brand praised Vivian, with one person writing, "My fav supermodel," as another added, "The diva." A third gushed, "She ate and left no crumbs." Yet another simply praised, "STUNNING."

When Rihanna, who launched Savage x Fenty in 2018, released her Valentine's collection featuring Vivian, she spoke about the collection in a statement, per WWD. "Valentine's Day is a time to celebrate love in all its forms," the mother-of-three said. "At Savage x Fenty, we're all about embracing love in every way and creating products that let people feel confident while doing so."

Vivian's modeling career has skyrocketed within the last year. Last March, she graced the cover of Teen Vogue, and two months later, she officially launched her modeling career by collaborating with the brand Wildfang. Also, that month, she modeled for the inclusive underwear brand Tomboyx.

"I was terrified," she admitted of the shoot in an interview with Vanity Fair. "Before this, I was very much the person who, like, didn't show any skin, ever, at all. Even in my day-to-day, like going to the beach with friends, I would, like, not wear a swimsuit."

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The model continued, "So it was very, very nerve-racking, but I wanted to do [the shoot] because I wanted to have more confidence in my own body. I do feel confident in my own body, but I wanted to, like, prove that confidence to myself, if that makes any sense."

In September, she made her catwalk debut at New York Fashion Week, walking the runway for CHRISHABANA's Spring 2026 show. Opening up about her newfound fame to The Cut, she admitted, "I'm not very good at being famous. It's a skill.

Vivian Wilson appears in Rihanna's latest Pride-themed Savage x Fenty collection

"I fought so hard for so long to be viewed as a regular person. There was a moment literally right before I became famous where no one knew who I was. It was amazing. Everyone treated me as a regular person. I kind of miss that. But I also like being famous."

Vivian is the eldest daughter of Elon Musk and his ex-wife, Justine Wilson. She came out as trans at 16, and two years later, legally dropped Musk from her last name amid their estrangement.

During a 2024 interview with NBC News, Vivian responded to comments Musk made about her and her transgender identity. On social media and in an interview posted online, Musk said she was "not a girl" and was figuratively "dead." He also alleged that he had been "tricked" into authorizing trans-related medical treatment for her when she was 16.

Wilson denied that Musk had been tricked and that, after initially hesitating, he knew what he was doing when he agreed to her treatment, which required consent from her parents. She said at the time that Musk's recent statements crossed a line.

"I think he was under the assumption that I wasn't going to say anything and I would just let this go unchallenged," Wilson said in a phone interview. "Which I'm not going to do, because if you’re going to lie about me, like, blatantly to an audience of millions, I’m not just gonna let that slide."

Vivian Wilson has been open about her estranged relationship with her father, Elon Musk

Wilson added that, for as long as she could remember, Musk hadn't been a supportive father and was rarely present in her life, leaving her and her siblings to be cared for by their mother or nannies, despite Musk having had joint custody. She said Musk berated her when he was present. "He was cold," she said. "He's very quick to anger. He is uncaring and narcissistic."

Wilson, who has a twin brother, said that, when she was a child, Musk would harass her for being feminine and pressure her to appear more masculine, including urging her to deepen her voice as early as elementary school.

"I was in fourth grade. We went on this road trip that I didn’t know was actually just an advertisement for one of the cars — I don't remember which one — and he was constantly yelling at me viciously because my voice was too high," she said. "It was cruel."

She once told Teen Vogue of her relationship with her father, "I don't give a f--- about him. I really don't. It's annoying that people associate me with him. I just don't have any room to care anymore."

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Source: “AOL Entertainment”